Nigeria, a country situated on the Gulf of Guinea with an
estimate population of an upward of 190.9 million citizens as at 2017 making
Nigeria the largest black country in the world, the country is vast with
natural reserves with includes also a high number of mineral resources. The
social life in Nigeria is as always very cordial and receptive to foreigners
and neighbour alike.
The Nigerian business environment on the other hand is more of
a quiver of untapped business advantages riddled in a series of infrastructural
mismanagement, the infrastructural disadvantage in Nigeria creates a massive
loop in Nigerian business growth statistics. Transportation in Nigeria is
hectic for commuters, car owners and businesses alike.
The challenges faced by Nigerian during major festive
seasons in Nigeria is becoming an ever growing put-off for most potential
spenders because the time spent in getting to a desired market remains ever increasing
, the issue of mobility faced by millions of Nigerians on a daily basis is not
just based on the travel time but also the ever fluctuating cost of mobility thus
for some people shopping is fast becoming an expensive luxury.
There is also the issue of a paralytic electrical supply with
effect that cuts across the whole Nigerian business geosphere with businesses and
even private individuals spending millions of dollars in alternate sources of electrical
power generation, the most affected business area are businesses with
perishable goods because they need electricity to preserve their goods.
One sector of business that has grown formidable in Nigeria
is the mobile telecommunication industry, with a market platform of over 100
million users with each user having an average of two mobile device per user.
One would normally expect that this would be a welcomed advantage to businesses
but unfortunately that so far have not been the case in Nigeria till date.
The increasing usage of mobile networks by Nigerians of
every age and demographic can be very instrumental in the alleviation of
infractions resulting from the depreciation of the current infrastructure. Some
businesses have started utilizing the benefit of this new found technological
advantage, however, the utilization of the pros of these aspects of the
Nigerian economy is somewhat restricted to buying and selling, in other words
ecommerce businesses.
The ecommerce business sector in Nigeria though thriving is
still faced with the limitations of business area coverage as there still exist
the mindset that web businesses deal on just a specific product type, range and
location. There are some with the opinion that some business sectors are not
able to harness due partly to the lower educational requirements in such
businesses or a meagre business net-worth, people with these opinions are not
entirely wrong but however, there still exist a second school of thought with a
considerable support.
Although the usage of mobile technologies over the past ten
years have been in the increase, unfortunately, the positive beneficial aspect
of web services (Pros) is still relatively known or even explored. For example,
if a farmer plans to implement some web services for his/ her farm then the
farmer´s main target audience becomes the international market, mainly due to
the comfort of a more organized international marketplace.
The lack of interest on the part of Nigerian businesses with
web presence to invest in the improvement of
supply and demand chain infrastructure,
this unwillingness only goes to further exacerbate current issues faced by
ecommerce web-based businesses in Nigeria. The current trends in Nigeria shows
a 10% reduction in the number of self-employed individuals as of 2017 from the
levels in 1991 according to index mundi.
The proper usage of web technologies in Nigeria
would see the current downwards spiral of trust in self-employment in Nigeria,
some may argue that it is the cost of procurement of these services that is a deterrent
from use. 2019 is proven to be a good year for both small businesses and large
alike with more companies now offering affordable web service. In Nigeria virtually any and all web service can
be gotten online, even business owners who are not vast in any web service can
also procure web management services online which would greatly enhance their
business outreach.